SMIRNOFF announces that on November 27, 2010, Miami will receive the best of London’s nightlife culture as part of The Smirnoff Nightlife Exchange Project – a one-of-a-kind global experience in which 14 countries pair up to exchange crates containing the best of each country’s nightlife. In turn, London will receive the best of Miami’s homegrown nightlife.
Continuing on a mission to inspire and enable unique experiences, the Smirnoff Nightlife Exchange Project has uncovered the best of global nightlife, and will now celebrate the outcome when two very different cultures collide to create something extraordinary. A community of more than 125,000 people from across the country submitted suggestions for what best characterizes nightlife in the U.S – from fashion trends and musical styles to locally inspired cocktails – via Facebook (www.facebook.com/smirnoffus). Once all of the suggestions were in, DJ Irie, the U.S. curator and Miami Nightlife expert, selected the ones that best represented Miami’s vibrant and varied nightlife. These ingredients will now be packed into a crate for London to experience when the world swaps nights in an epic finale on November 27th.